Are you wondering how to create a personal brand that stands out from the crowd? Personal branding is all about marketing yourself and your unique personality to make a lasting impression. In today’s world, social media plays a significant role in shaping personal brands. But how can you create a personal brand like a CEO?…
PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…
Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…
If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…
While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…
There is not any going back to normal Air New Zealand Ad created for the reopening of the travel bubble BRAND: Air New Zealand PRODUCT/SERVICE: Trans-Tasman Bubble OBJECTIVES: Create awareness of Air New Zealand services to and from New Zealand and increase sales TARGET AUDIENCE: Travel starved 20 somethings SMP: Fly to a picture-perfect paradise…
Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives…
This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using…
There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which…
Advertising plays a significant role in shaping our desires and constructing our sense of self. According to Lyth (p3), advertising identifies trends, raids culture, and constructs desires. In this essay, we will explore how Coca-Cola advertisements have relied upon the concept of authenticity and commercialism to promote the idea of a depth ontology and authentic…
The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations…